Applied Strategic Analysis as a Modern Instrument of Balanced Scorecard Comprehensive Study of the Organization Economic Activity

The author proposes theoretical and methodological aspects of the applied strategic analysis as a modern instrument of the balanced scorecard comprehensive study of the organization economic activity. The applied strategic analysis concept has resulted from the further development of the balanced scorecard concept which defines a set of the analyzed indicators and the analysis sequence. Such are the main applied strategic analysis objectives: comparative evaluation of the balanced scorecard data, diagnostics of the balanced scorecard data divergence and forecast of the balanced scorecard data. All the objectives are closely interrelated, as every coming problem entails from the previous one. The principle of the applied strategic analysis implementation, a deduction principle, is understood as a research, firstly, of the general balanced scorecard indicators, then – specific ones. The basic applied strategic analysis applications are as follows: analysis of financial data, analysis of customers’ data, analysis of the internal business processes data and analysis of the personnel training and development. The results can be applied for long-, middle- and short-term managerial decisions development in the field of the economic organization activity. The methodical instruments of the applied strategic analysis includes methods of absolute, relative and average values, comparison, grouping, graphical and table methods, correlation-regression analysis, factoring analysis, cluster analysis, as well as expert evaluation method. The conclusion is drawn that the applied strategic analysis is a new and sufficiently effective tool to research strategic aspects of the organization economic activity and to form an analytical support for the strategic management in the present-day economic environment.