The Analysis of Residential Rooftop PV in Indonesia’s Electricity Market

This study aimed to examine the customer interest in using rooftop PV considering the economic background and customer profile in Indonesia’s electricity market using primary survey data with potential and existing (households and industries) respondents. This research uses logit model regression to analyze the impact of the demographic background of respondents and uses exploratory factor analysis (EFA) to understand the reasons why the existing users utilize rooftop PV at their homes. The results show that education, residence location, and income can positively and significantly affect the probability of using rooftop PV as the source of electricity. Then, there are several factors that influence the use of rooftop PV, such as easily finding it in their area, having concern for the environment, following trends, and loyalty. Some disadvantages of installing rooftop PV are felt by users, such as relatively high installation cost and frequent overheating during usage. Regarding customer satisfaction, most of the respondents from both households and industries answered that they were satisfied with their rooftop’s PV. Consumers say that the benefits they obtain are comparable to the required installation costs, and the majority of consumers also said that the rooftop PV worked well and did not need many repairs every month, so consumers did not need to spend significant money on it.