Items where Author is "Kalpana, R. A. S."

Article

Kulawardena, L. K. R. D. and Kalpana, R. A. S. (2024) The Effects of Social Media Advertising on Consumers’ Brand Loyalty: With Special Reference to the Apparel Retailers. Asian Journal of Economics, Business and Accounting, 24 (2). pp. 37-51. ISSN 2456-639X